Has Sneaker culture been 'shelved'?
It seems the more you see of something the less popular it becomes. Take kicks. Limited edition and high profile, these sneakers are everywhere. Custom, one of a kind or limited edition. Pick one but sport them with style. Not since the early 90's has their been such a rush on sneakers. Well the newest news is that 'custom kicks' are on the decline. Website SNEAKERPLAY.COM just shut down and now more and more website's are voicing the same opinion. According to Jason Wilk of the TinyComb;
I’m sure those of you have noticed, it is becoming less and less common running into guys wearing their custom Nike shoes around town, and the feeling in the community is we will start to see even less. Shoes releases have become less frequent and lines at them have become shorter than usual. What does this mean for Nike? Well, the culture behind them is what brought them up and is what will easily bring them down. This of course in addition to the struggling economy that is producing less shoe sales.
Really? Say what you might but I think custom kicks have come a long way. Although Planet Funk has yet to carry them (check PLAY@Planet Funk for kids kicks though) I think these are still everywhere and as long as there are sneakers, there will be sneaker lovers. After all we wouldn't be carrying this Local Celebrity shirt if we didn't think so, now would we?
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I was really referring to the custom kick industry in the mainstream affecting the financial future of Nike. It was more of a finance piece.Custom kicks will always be around, but it's slow demise from the mainstream paired with a bad economy could hurt Nike. For the original sneaker fans, for the better that custom Nike's aren't being sold at foot locker and the likes.
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Well I suppose it's a plus for street wear addicts because really it should be about passion and not a trend people follow because it's expensive and in.
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